The short ones
Clips
The best minute of every conversation, sorted by the question it answers. Each one leads to the full episode.
The mistake
The moment it went wrong, in the guest's own words.
Before the name
Who they were before the business had a name.
What nobody knows
The part that never made the profile.
The cost
What it actually cost, in money, time and people.
Three things
Three things they know now.
The question
Every guest gets the same closing question.
Get the next one first.
One email when an episode lands, with the clips and the best line.